What Are LSI Keywords And Are They Important?
It is easy to become confused with so many different acronyms being used for techniques to help improve SEO, so you could be easily forgiven for not knowing exactly what LSI keywords are or how Google uses them. LSI stands for Latent Semantic Indexing, and Google actively looks for keywords or phrases that are semantically […]
What Will Be the Digital Marketing Trends for 2020?
So here we are! Back in the office and feeling refreshed after last month’s festivities and some much enjoyed family time! As we move into the first full working week of 2020 we cast our eyes to the New Year horizon and take a peek at what digital marketing experts predict will be trending during […]
How to Avoid Outdated SEO tactics
Just as technology continues to evolve and improve, we need to understand that what SEO tactics we used to use may no longer be effective. In fact, by using old-fashioned and outdated SEO techniques you could actually end up hurting your website rankings rather than to help them rank higher in search results. If you […]
Recent Google Core Update: What’s it all about?
September 2019 has seen Google perform a third global update to its core algorithm this year. While the update was pre-announced by Google, it has raised questions about what it involved and how different it was to their most recent June update.The Google September 2019 Core Update was applied globally, so the update covered […]
Instagram Stories: How to create and use them
Instagram has become a huge social media photography powerhouse in recent years. It has evolved from quite humble beginnings, but one of the most positive recent moves was the introduction of Instagram Stories.If you want to jump on board with Instagram Stories and learn how to create and use them, then this guide will help […]
Four Top Copywriting Tips To Help Boost Your Google Rankings
When building your online advertising campaigns you know how important it is to create a highly focussed keyword list that will hit your target audience. Yet you know that no matter how robust your efforts are, you still face a stumbling block in the shape of your ad copy. The whole point of creating your […]
What makes a logo design great?
Your logo is the face of your business, so it’s important that you are 100% happy, both with how it looks and with how it is perceived by your customers.At The Bright Click, we have our ‘in-house’ team of experienced graphic designers who have a catalogue of logos designs that have been created for our […]
Google Changes Planned For Mobile Indexing
While we are all pretty used to Google shaking things up every now and then with major changes that affect SEO and rankings, they are now planning on implementing changes on July 1
Why You Should Consider Facebook Messaging Bots As Part Of Your Social Media Strategy
Chatbots are set to be bigger than ever this year, with many companies opting to choose the bots over a dedicated mobile app to provide customer support, or even providing their entire service through a Facebook chatbot. Bots are a cheap and reliable solution and we’re seeing everything from banks, savings companies, reminders, event planning […]
How Will Facebook’s New Video-Ranking Affect Your Small Business?
Facebook has a reputation for constantly tweaking the way advertising content gets ranked, so it comes as no surprise that many small business owners are now becoming concerned over how the latest video-ranking updates will affect their social media marketing efforts.